Problem

My company's product line was struggling to generate leads, resulting in a decrease in sales. I needed to find a way to increase our leads and optimize our marketing efforts.

We also lacked an efficient system for managing leads and tracking their progress through the sales pipeline. This made it difficult for our national sales team to effectively reach out tot potential customers.

Solution

To address these issues, we developed a comprehensive lead generation program that included both paid social/search and organic efforts. We also implemented Hubspot marketing automation and sales pipelines for our national sales team of 15 employees.

To optimize our marketing efforts, we conducted A/B testing of paid advertising and landing page copy. Additionally, we automated email marketing workflows with lead generation metrics to increase customer retention and engagement.

Link to Website in the Version I Made

Lead Generation Example (Video Production)

Impact

Increased leads by nearly 7,500, a 15-20% increase from the previous year
Increase conversion rate by 7% through A/B testing of paid advertising and landing page copy
Improved customer retention and engagement through automated email marketing workflows with lead generation metrics
Developed and executed the lead generation program, including paid social/search and organic efforts
Conducted A/B testing of paid advertising and landing page copy to optimize marketing efforts
Implemented Hubspot marketing automation and sales pipelines for the national sales team of 15 employees
Automated email marketing workflows with lead generation metrics to increase customer retention and engagement

Building a Marketing Program from the Ground Up- Health Care Technology