Problem

A popular coffee shop chain approached us with a problem - their current logo design was outdated and no longer resonated with their target audience. As a result, they were losing customers to competitors who had more modern and visually appealing branding. They needed a new logo that would represent their brand values and message while also attracting new customers.

Our team conducted research and analysis of the current logo design to understand what was not working for the brand. We found that the design was too busy, lacked simplicity, and did not convey the essence of the brand. Our challenge was to create a new logo that would address these issues while also staying true to the brand's identity.

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Solution

To tackle this problem, we started by brainstorming multiple logo options that conveyed the essence of the brand and were visually appealing. We created three to five unique logo options in various color schemes and styles, each representing different aspects of the brand's values and message.

We then presented these options to our client, who selected one final logo design that best represented their brand values and message. We also provided them with a brand style guide outlining proper usage guidelines for the logo, typography, and color scheme.

Impact

Increased brand recognition among target audience
Attracted new customers through visually appealing branding
KPI Placeholder: Improved customer retention rate by X%

Quote of how incredible of an impact this had.

Team

Team Member #1 - Graphic Designer
- Created multiple logo options that conveyed the essence of the brand and were visually appealing
- Provided design expertise to ensure the final logo design represented the brand's values and message
Team Member #2 - Brand Strategist
- Analyzed current logo design and identified areas for improvement
- Developed a brand style guide outlining proper usage guidelines for the logo, typography, and color scheme

Coffee Shop Chain Revamps Logo, Boosts Recognition