A look at some of the lead generation tactics I have used in some recent companies I have worked for.

Capitol Network Solutions

Developed their website to include call to actions and simplify their confusing product line from six companies with a line card graphic.
Create lead generation-focused social media posts that are posted 3 times a week.
Promote educational material and webinars to increase interest in the product line
Results: More than doubling their SQLs in a year between 2022 and 2023. Can be seen in the CNS section of my portfolio.

Nevoa Inc.

Coming into a situation where they had bought a list, I had to scrap their efforts and start qualifying prospects.
A new website that features a multitude of lead-generating CTAs and materials, along with automated email marketing and a CRM I built in Hubspot.
Explainer videos and live demos
Social media efforts
Research proving the science behind their technology.

Launched a series of webinars with top scientists around the world.
Developed marketing collateral using Adobe products to create graphics, newsletters, and videos to increase website and social media traffic by communicating complex technical topics to our audiences.
Released application notes that helped me gauge interest in specific products and topics.
Results: Contributing to 25% of sales due to marketing efforts in 2020 and increasing the websites conversion rate by 15%.