Problem

A major organization in the pre-listing home improvement space lacked a customer marketing program, which resulted in missed opportunities to engage with our customers and drive revenue. We needed to create a comprehensive program that would increase customer engagement and loyalty while also driving sales.

We also faced the challenge of building this program from scratch, with limited resources and no existing infrastructure. This meant we had to be creative in our approach and find ways to maximize results with minimal investment.

Solution

We created a customer marketing program that included targeted campaigns, an onboarding email series, and enhancements to the overall customer experience. Our promotional campaigns were designed to incentivize customers to make purchases by offering discounts or other rewards. These campaigns yielded up to 490X returns, generating significant revenue for the company.

Our onboarding email campaigns were designed to educate new customers about our products and services while also encouraging them to make their first purchase. Each customer was auto-enrolled in a campaign that lasted seven weeks, which proved highly effective in increasing customer engagement and retention.

Impact

Increased customer engagement by 15%
Generated $1.4M in revenue through promotional campaigns

Team

Team Member #1 - Marketing Manager
- Developed and executed promotional campaigns
- Created and implemented onboarding email series
Team Member #2 - Regional Director
- Collaborated with marketing team to enhance overall customer experience
- Provided consistent feedback and identified opportunities for continued experience betterment

Startup Customer Marketing Program Adds 1.8M in Revenue