Problem

BLUSMART, an e-mobility company, faced a challenge in providing affordable and eco-friendly transportation solutions to the National Capital Region (NCR) of India. The region is known for its high levels of pollution and traffic congestion, making it difficult for people to commute efficiently. Additionally, there was a lack of reliable public transportation options that could cater to the needs of the growing population.

The company wanted to address these issues by introducing electric scooters as a sustainable mode of transportation. However, they faced several challenges in implementing this solution, including limited infrastructure for charging stations and low awareness among consumers about the benefits of electric vehicles.

Learn more about BLUSMART's journey here.

Solution

We worked with BLUSMART to develop a comprehensive strategy that would help them overcome these challenges and successfully launch their electric scooter service in NCR. Our team conducted extensive market research to identify potential customers and understand their needs and preferences.

We also collaborated with local authorities to set up charging stations across the city and raise awareness about the benefits of using electric vehicles. To encourage adoption, we developed an easy-to-use mobile app that allowed users to locate nearby scooters and book them on-the-go.

Impact

Increased adoption of eco-friendly transportation options by X%
Reduced carbon emissions by X metric tons per year

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Market Research Analyst
- Conducted extensive market research to identify potential customers and understand their needs and preferences
- Analyzed data to develop effective marketing strategies for the launch of the electric scooter service
Team Member #2 - Mobile App Developer
- Designed and developed an easy-to-use mobile app that allowed users to locate nearby scooters and book them on-the-go
- Collaborated with other team members to integrate the app with existing infrastructure and systems

BLUSMART's Electric Scooter Launch in NCR