Problem

Our team was faced with the challenge of capturing consumer needs and pain points for a diverse range of renowned brands. We needed to engage with over 3500 unique consumers across various sectors and conduct surveys involving more than 10,000 users to decode user behavior and motivations spanning different demographics, age groups, and geographic backgrounds.

We realized that this would be a daunting task as it required us to efficiently collaborate with multiple brands while ensuring that we captured accurate data from a large number of users.

Learn more about our approach here.

Solution

To tackle this problem, we developed an efficient process that allowed us to capture accurate data from a large number of users while collaborating seamlessly with multiple brands. We leveraged our expertise in consumer research and used advanced tools to conduct surveys and analyze data effectively.

We also ensured that our team had the necessary skills and resources to work collaboratively with each brand, understand their unique requirements, and deliver actionable recommendations based on the insights gathered from the surveys.

Impact

Captured accurate data from over 10,000 users across various sectors
Engaged with over 3500 unique consumers spanning different demographics, age groups, and geographic backgrounds
Informed actionable recommendations for renowned brands such as Dr. Lal Path Labs, Cipla, Ayu Health, Nazara Technologies, Nextwave Multimedia, Unilever, ITC Foods, IKEA, Myntra, Disney Hotstar, Nike, Tata Tele, Amazon, ITC Agarbatti, amongst others

Our approach had an incredible impact on our clients' businesses and helped them better understand their consumers' needs and pain points.

Team

Team Member #1 - Consumer Researcher
- Leveraged expertise in consumer research to develop an efficient process for capturing accurate data from a large number of users
- Collaborated with multiple brands to understand their unique requirements and deliver actionable recommendations based on the insights gathered from the surveys
Team Member #2 - Data Analyst
- Analyzed survey data effectively using advanced tools to inform actionable recommendations for renowned brands such as Dr. Lal Path Labs, Cipla, Ayu Health, Nazara Technologies, Nextwave Multimedia, Unilever, ITC Foods, IKEA, Myntra, Disney Hotstar, Nike, Tata Tele, Amazon, ITC Agarbatti amongst others.
- Worked collaboratively with each brand to ensure that the insights gathered were relevant and actionable.

Capturing Consumer Needs for Diverse Brands