Problem

Discount, a bank, aimed to expand its funding sources among foreign institutional investors. The bank had to issue senior bonds in foreign markets to achieve this goal. However, the bank faced the challenge of attracting enough demand for its bond issuance.

The bank needed to find a way to generate enough interest from institutional investors in the USA, UK, EU countries, and other nations to meet its target of $800 million.

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Solution

To address the problem of generating enough demand for its bond issuance, Discount worked with a team of investment bankers who helped it market the bonds globally. The team used various marketing strategies such as roadshows and investor meetings to create awareness about the bond issuance.

The team also leveraged technology by using online platforms and social media channels to reach out to potential investors. Through these efforts, Discount was able to generate high demand of approximately $3 billion and issued $800 million with a spread of 190 basis points above US government bond yields for a five-year term.

Impact

Generated high demand of around $3 billion
Raised $800 million through senior bond issuance
Increase in funding sources among foreign institutional investors by expanding into foreign markets

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Investment Banker
- Led the marketing efforts for the bond issuance
- Organized roadshows and investor meetings to create awareness about the bonds
Team Member #2 - Technology Specialist
- Leveraged online platforms and social media channels to reach out to potential investors
- Ensured that the bank's digital presence was optimized for maximum impact

Bank Raises $800M in Foreign Bond Issuance