Problem

As a team, we wanted to create a unique project that combined the worlds of fashion and blockchain technology. We noticed that while there were many NFT projects in the market, none of them had yet explored the idea of wearable NFTs. We saw an opportunity to create something truly innovative and disruptive.

However, we also knew that creating a project like this would be challenging. We needed to find a way to make our NFTs stand out from the rest and ensure that they were desirable enough for people to want to purchase them. Additionally, we needed to figure out how to manufacture and distribute physical hats once they were purchased as NFTs.

Learn more about our project here.

Solution

We decided to create a project called the Mid Night Club, which would release the first-ever collectible wearable NFT hat. Our team worked tirelessly on designing the hat itself as well as creating an engaging storyline around it. We made sure that each hat was unique and had its own backstory, making them even more valuable as collectibles.

To solve the issue of manufacturing and distribution, we partnered with a clothing manufacturer who could produce high-quality hats at scale. Once someone purchased an NFT hat from us, they would receive both the digital asset and a physical version of the hat in the mail.

Impact

X% increase in sales compared to other NFT projects on the market
X% of customers reported feeling a stronger emotional connection to our NFTs due to the unique backstory and wearable aspect

"This project truly pushed the boundaries of what is possible in the world of NFTs and fashion. We are incredibly proud of what we were able to accomplish as a team."

Team

Team Member #1 - Lead Designer
- Designed the unique hats and created their backstories
- Oversaw the creation of all marketing materials for the project
Team Member #2 - Operations Manager
- Led negotiations with clothing manufacturer and ensured timely delivery of physical hats to customers
- Managed customer support inquiries related to NFT purchases and hat deliveries

Creating Wearable NFT Hats with Unique Backstories