Problem

Our client was struggling to attract their ideal audience on social media. They had tried various strategies but none of them seemed to work. They were not getting the engagement they needed to grow their following and convert new clients.

They approached me for help, hoping I could come up with a solution that would help them attract their ideal audience and grow their social media presence.

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Solution

We decided to use reels as our primary strategy for attracting our client's ideal audience. We knew that reels were becoming increasingly popular on social media, and I believed that they could be an effective way to reach our client's target demographic.

We created a series of reels that showcased our client's products and services in an engaging and entertaining way. We used hashtags and other tactics to ensure that the reels reached as many people as possible.

Impact

Increase in social media following by 2.3% in 2 months
Increase in engagement on social media posts from 0.72% to 1.9% in 2 months

Quote of how incredible of an impact this had.

Work scope

Social Media Management
- Oversaw the creation and implementation of the reel strategy
- Analyzed data to optimize the strategy for maximum impact
Graphic Design
- Created visually appealing graphics for the reels
- Came up with creative ideas for showcasing our client's products and services
Copy-writing
- Implemented the use of attention grabbing hooks
- Used storytelling to make our captions engaging and relatable to our audience

Boosting Client's Social Media Presence with Reels