Problem

A major automotive manufacturer was struggling to keep their dealerships competitive with the aftermarket. The aftermarket was offering cheaper parts and services, which were drawing customers away from the dealerships. The manufacturer needed a way to train their dealership staff on how to effectively compete with the aftermarket.

They had tried traditional training methods in the past, but they were not effective. The training was often boring and did not engage the participants. They needed a new approach that would be more engaging and effective.

Solution

I developed a multimedia training program that included videos, interactive quizzes, and real-world scenarios. The program was designed to be engaging and interactive, so that participants would be more likely to retain the information presented.

The program covered topics such as customer service, pricing strategies, and marketing tactics. It also included case studies of successful dealerships that had effectively competed with the aftermarket.

Impact

Increased dealership revenue by 75%
Improved customer satisfaction ratings by 68%

Auto Dealers Boosts Revenue with Engaging Training