Problem

Our college project was to create a digital campaign for a hypothetical eco hotel. The problem was that we had to come up with an innovative and creative idea that would attract potential customers to the hotel.

We brainstormed ideas but couldn't come up with something unique and effective. We were also running out of time, and the deadline was approaching fast.

Watch this video

Solution

After several brainstorming sessions, we finally came up with an idea to create a social media campaign that would showcase the eco-friendly features of the hotel. We decided to create short videos highlighting different aspects of the hotel, such as solar panels, organic food, and recycling facilities.

We created a hashtag #GoGreenWithUs and encouraged people to share their own eco-friendly practices on social media using our hashtag. We also collaborated with local environmental organizations to spread awareness about our campaign.

Impact

Increase in website traffic by X%
Social media engagement increased by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Marketing Specialist
- Came up with the idea for the social media campaign
- Liaised with local environmental organizations for collaboration opportunities
Team Member #2 - Videographer
- Created short videos highlighting the eco-friendly features of the hotel
- Edited and produced the final videos for social media

Eco Hotel Social Media Campaign Success