Problem

The musical artist wanted to increase awareness of his new songs and merchandise, but didn't have a clear strategy in place. He needed a way to capture data from potential fans and customers, and direct them to his new releases.

We recognized that the traditional marketing methods weren't effective enough for this particular artist. We needed to find a way to engage with his audience in a more personal and direct way.

Solution

We created an automated bot flow through text with the artist's own custom phone number. This allowed us to capture data from everyone who texted in, including their name and phone number. We then used this information to send them personalized messages with links directly to the new music and merch.

This approach allowed us to engage with the audience on a more personal level, while also capturing valuable data that could be used for future marketing efforts. By using automation, we were able to streamline the process and reach a larger audience than would have been possible through traditional methods.

Learn more about our approach here.

Impact

Increased awareness of new songs and merchandise by X%
Captured data from over 6000 potential fans/customers

"This was an incredibly successful campaign that exceeded our expectations. The personalized approach helped us connect with our audience on a deeper level, while also providing valuable data for future marketing efforts."

Team

Team Member #1 - Marketing Specialist
- Developed the strategy for the automated bot flow and personalized messaging
- Analyzed data to optimize the campaign and improve future efforts
Team Member #2 - Software Engineer
- Built and implemented the automated bot flow through text with custom phone number
- Oversaw technical aspects of the campaign to ensure smooth operation and scalability

Artist Boosts Awareness with Automated Text Bot