Background

At SentinelOne, a cybersecurity company, I was the Marketing Campaign Manager responsible for creating and executing multi-channel campaigns. The campaigns included many regional marketing events and larger conference event support. The goal of these campaigns was to increase brand awareness and generate leads for the sales team. Additionally, in my role, I established a regular customer update cycle with webinars and monthly product update emails.

Problem

As the Marketing Campaign Manager, I faced several challenges in executing successful campaigns. One of the main challenges was managing multiple channels and events simultaneously while ensuring consistency in messaging across all platforms. Another challenge was measuring the effectiveness of each campaign and determining which channels were generating the most leads. Finally, there was a need to improve customer engagement through more personalized communication.

Solution

To address these challenges, I implemented a marketing automation platform that allowed us to manage all channels from one central location. This platform enabled us to create consistent messaging across all channels and track lead generation from each channel in real time. Additionally, we used data analytics to identify which channels were generating the most leads and adjusted our strategy accordingly.

We also implemented a customer relationship management (CRM) system that allowed us to personalize communication with customers based on their interests and behavior. This system helped us improve customer engagement by providing relevant content at the right time.

Impact

Increase in lead generation by X%
Improved customer engagement resulting in X% increase in customer retention
Better alignment between sales and marketing resulting in X% increase in closed deals
More efficient use of resources resulting in X% decrease in overall marketing spend

Team

Jon Bjornn - Marketing Campaign Manager
- Oversaw the implementation of the marketing automation platform and CRM system
- Analyzed data to identify which channels were generating the most leads

Centralized Marketing Automation for Increased Leads