Problem

Sara, a local seller of unique green eggs, was struggling to stand out in a crowded market. Her branding was outdated and didn't accurately reflect the quality of her product. She needed a new brand identity that would help her connect with customers and increase sales.

We conducted market research and found that Sara's target audience valued sustainability, health, and uniqueness. However, her current branding didn't communicate any of these values effectively. We needed to create a new brand identity that would resonate with her target audience and differentiate her from competitors.

Learn more about our process here.

Solution

We started by creating a mood board that captured the essence of Sara's brand. We wanted to create a visual identity that felt fresh, natural, and unique. We chose a color palette inspired by nature and used hand-drawn illustrations to give the brand an organic feel.

The logo we created featured an egg-shaped icon with a leaf inside. This symbolized both the uniqueness of Sara's product and its connection to nature. We also developed messaging that emphasized the sustainability and health benefits of Sara's eggs.

Impact

Increased sales by X%
Improved customer engagement on social media

"This rebranding project exceeded our expectations. Our customers love the new look and messaging, and we've seen a significant increase in sales since launching it."

Team

Team Member #1 - Graphic Designer
- Created the new brand identity, including logo and color palette
- Designed marketing materials, including social media graphics and packaging
Team Member #2 - Copywriter
- Developed messaging that emphasized the sustainability and health benefits of Sara's eggs
- Crafted copy for marketing materials, including website and social media posts

Rebrand Boosts Green Egg Seller's Sales