Problem

Manotas, a popular Colombian bakery, was struggling to expand its business in Toronto due to lack of brand recognition and foot traffic. Oakberry, a Brazilian açai bowl chain, faced similar challenges in the Liberty Village neighborhood.

We recognized that both businesses needed a way to increase their visibility and attract new customers.

Learn more about how we helped Manotas and Oakberry overcome these challenges.

Solution

We decided to create an innovative marketing campaign that would target young professionals in Toronto. We partnered with local influencers on Instagram and TikTok to promote Manotas' delicious empanadas and Oakberry's refreshing açai bowls.

In addition, we created eye-catching flyers and distributed them throughout Union Station and Liberty Village. The flyers featured mouth-watering photos of the food along with special discounts for first-time customers.

Impact

Increased foot traffic by X%
Generated X% increase in sales for both businesses

"This campaign exceeded our expectations. We were blown away by the number of new customers who came through our doors as a result of the marketing efforts."

Team

Team Member #1 - Marketing Specialist
- Led the influencer outreach program
- Designed the flyers and promotional materials
Team Member #2 - Social Media Manager
- Managed the Instagram and TikTok accounts for both businesses
- Created engaging content to promote the campaign

Boosting Bakery & Acai Bowl Sales with Influencers