Problem

Our client, a tech startup, was preparing to launch a new product but lacked a cohesive content strategy and the resources to create high-quality content for their website and social media channels. They needed help developing a plan that would effectively communicate their brand story and product features to potential customers.

We conducted an audit of their existing content and identified gaps in messaging and branding. We also discovered that they had limited internal resources dedicated to content creation, which made it difficult for them to consistently produce engaging content.

Solution

Our team developed a comprehensive content strategy that included messaging guidelines, a social media calendar, and a blog editorial calendar. We worked closely with the client to ensure that our strategy aligned with their overall marketing goals and target audience.

To address the resource constraints, we assembled a team of freelance writers who specialized in the client's industry. We managed the entire content creation process from ideation to publication, ensuring that all pieces were on-brand and met our quality standards.

Learn more about our approach here.

Impact

Increased website traffic by X%
Grew social media following by X%
Generated X leads through blog content

"This project exceeded our expectations in terms of quality and impact. The content strategy helped us communicate our brand story more effectively, while the high-quality content attracted new customers."

Team

Team Member #1 - Content Strategist
- Developed messaging guidelines and editorial calendars
- Liaised with client to ensure alignment with marketing goals
Team Member #2 - Project Manager
- Managed team of freelance writers and content creation process
- Maintained quality control and ensured on-time delivery of all pieces

Tech Startup Boosts Traffic with Content Strategy