Problem

Under Impact Consulting Bangalore, Khushi Agarwal was working as a Social Media Marketing Intern for more than six months. Her primary responsibility was to handle LinkedIn Marketing with all the specializations and expert techniques. However, she faced a significant challenge in reaching out to the target audience and generating leads through her marketing campaigns.

Despite using various marketing strategies and techniques, Khushi failed to achieve the desired results. She realized that she needed a more effective approach to reach out to the target audience and generate leads.

Learn more about our solution here.

Solution

To overcome the challenges faced by Khushi, we decided to implement an account-based marketing (ABM) strategy. We analyzed the target audience and created personalized campaigns based on their interests, preferences, and behavior patterns.

We used various tools such as LinkedIn Sales Navigator, HubSpot CRM, and Hootsuite to identify potential prospects and engage with them through personalized messages, emails, and social media posts. We also created custom landing pages that were tailored to each prospect's needs and preferences.

Impact

Increase in lead generation by X%
Increase in conversion rate by X%

"This ABM strategy has had an incredible impact on our lead generation efforts."

Team

Khushi Agarwal - Social Media Marketing Intern
- Handled LinkedIn Marketing with all the specializations and expert techniques
- Assisted in the implementation of the ABM strategy
Team Member #2 - Account Manager
- Analyzed the target audience and created personalized campaigns based on their interests, preferences, and behavior patterns
- Implemented various tools such as LinkedIn Sales Navigator, HubSpot CRM, and Hootsuite to identify potential prospects and engage with them through personalized messages, emails, and social media posts.

ABM Strategy Boosts Lead Generation for Intern