Problem

Argus Properties, a real estate company, was launching several new projects across different sectors. The digital marketing team faced the challenge of creating a launch and promotion plan that would generate leads and improve KPIs from 0 to 100 in just three quarters. The team needed to implement an omni-channel strategy that included search, content marketing, influencer marketing, and paid advertising while also focusing on proper lead generation funnels.

The team realized that they needed to follow a proper OKR (Objectives and Key Results) strategy for product growth. However, they lacked the expertise to create and implement such a strategy.

Learn more about our solution here.

Solution

Our team of digital marketing experts at XYZ Agency partnered with Argus Properties to create a comprehensive launch and promotion plan for their new projects. We started by conducting market research to identify target audiences and understand their needs and preferences.

We then created an omni-channel strategy that included search engine optimization (SEO), content marketing, influencer marketing, and paid advertising. We also implemented proper lead generation funnels to ensure maximum conversion rates. To track our progress, we followed a proper OKR strategy for product growth.

Impact

Increased website traffic by X%
Generated X number of leads in three quarters
Improved conversion rates by X%

"The partnership with XYZ Agency had an incredible impact on our new project launches. Their comprehensive launch and promotion plan helped us generate leads and improve our KPIs in just three quarters."

Team

John Smith - Digital Marketing Manager
- Oversaw the project and ensured successful implementation of the launch and promotion plan
- Managed the team of 20 people, including 14 direct reports
Jane Doe - SEO Specialist
- Conducted market research to identify target audiences and understand their needs and preferences
- Implemented SEO strategies to increase website traffic and improve search rankings

Argus Properties Boosts KPIs with XYZ Agency