Problem

A skincare company was struggling to get feedback from their customers about their products. They had tried sending out surveys through email, but the response rate was very low. They needed a better way to gather feedback and improve their products.

Our team was brought in to help them find a solution that would increase response rates and provide more valuable feedback.

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Solution

We suggested creating an interactive survey that would be more engaging for customers. We developed a web-based survey that included images and videos of the company's products, as well as questions about the customer's experience using them.

The survey also included an incentive for completing it - customers who completed the survey would receive a discount on their next purchase. This helped to increase response rates and encourage customers to provide more detailed feedback.

Impact

Response rates increased by X%
The company received more detailed and valuable feedback from customers

"Quote of how incredible of an impact this had."

Team

Team Member #1 - UX Designer
- Designed the interactive survey interface
- Incorporated images and videos into the survey to make it more engaging
Team Member #2 - Marketing Strategist
- Developed the incentive program to increase response rates
- Created a marketing campaign to promote the survey and incentive program

Boosting Skincare Feedback with Interactive Surveys