Problem

In India, street food vendors struggle to make a living due to lack of business while young and working adults are too busy to cook and often rely on expensive restaurant dining or food delivery apps. This leads to a gap in the market for affordable and convenient local street food options.

To address this issue, we aimed to create a solution that would support local street food vendors and provide users with an easier way to locate and enjoy their favorite street foods.

Learn more about our solution here.

Solution

We designed a mobile application that maps out street food outlets in the user’s near as well as far neighbourhoods, displays detailed profiles and user reviews of these places including a unique tag-based review system. The app also allows users to follow their favorite street food outlets, recommend other users, gain rewards or offers, and even register their own food joints.

Our mission was not only to connect users with local street food but also promote hygienic mobile food trucks culture in India. Our approach is an attempt to contribute towards the encouragement of the ‘Vocal for Local’ drive in India.

Impact

Increase in revenue for local street food vendors
X% increase in app downloads within first month of launch
Improved convenience and authenticity for users seeking affordable local cuisine

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Software Engineer
- Oversaw the creation and implementation of the platform
- Developed unique tag-based review system for street food outlets
Team Member #2 - UX Designer
- Designed user-friendly interface for mobile application
- Conducted user research to inform app features and design decisions

App Boosts Local Street Food Vendors in India