Background

ECHO is a platform designed to collect comments and reactions from users. The platform allows users to leave feedback on various topics, including articles, blog posts, and social media posts. Additionally, the platform enables users to tip writers via different blockchain networks. The goal of ECHO is to create a more engaging and interactive experience for readers while also providing writers with a new way to monetize their content.

Problem

The traditional model of online content creation relies heavily on advertising revenue. However, this model has become increasingly challenging as ad-blocking software becomes more prevalent, which means fewer people are seeing ads. Additionally, many readers have become disillusioned with the intrusive nature of online advertising and are looking for alternative ways to support their favorite creators. ECHO aims to solve these problems by providing a new revenue stream for writers that doesn't rely on advertising.

Solution

ECHO's solution was to create a widget-based platform that would allow readers to leave comments and reactions on articles and other types of content. The platform also includes an option for readers to tip writers via different blockchain networks such as Bitcoin or Ethereum. By using blockchain technology, ECHO ensures that tips are secure and transparent while also providing writers with a unique way to monetize their content.

Impact

Increased engagement: With the addition of the commenting system, ECHO has seen an increase in engagement across all types of content.
New revenue stream: Writers who use ECHO have reported an increase in revenue thanks to the tipping feature.
Better user experience: Readers appreciate the ability to leave feedback directly on articles without having to navigate away from the page or deal with intrusive ads.
Increased transparency: By using blockchain technology for tips, ECHO ensures that transactions are secure and transparent.
Improved trust: Users appreciate the added security provided by blockchain technology when it comes to financial transactions.

Team

Amy Chen - Product Manager
- Oversaw product development from ideation through launch
- Led user research efforts to ensure product-market fit
Daniel Kim - Software Engineer
- Built backend infrastructure for collecting comments and processing tips
- Collaborated with frontend team on implementing commenting system widget
Maria Rodriguez - UX Designer
- Designed user interface for commenting system widget based on user research findings
- Collaborated with frontend team on implementing design elements into widget codebase/li>

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ECHO: A Blockchain-Based Solution for Monetizing Content