Problem

The Tidewater Comicon, a local staple event in the community, had been running for almost a decade with little change to its image or marketing strategy. With the onset of the COVID-19 pandemic, attendance levels dropped significantly and it became clear that a new approach was needed to attract both old and new audiences.

Our team recognized that we needed to modernize the event's image while maintaining recognition among long-time attendees. We also needed to find new ways to reach out to potential attendees who may not have heard of the event before.

Learn more about our solution here.

Solution

We began by creating a comprehensive marketing plan that included social media outreach, email campaigns, and targeted advertising. We also worked on updating the event's website and branding to make it more appealing to younger audiences while still retaining its recognizable elements.

In addition, we reached out to local businesses and organizations to form partnerships and sponsorships that would help us reach even more potential attendees. We also expanded our guest list to include celebrities from a wider range of genres and interests.

Impact

Increased attendance levels by 15-20% compared to pre-COVID levels
Reached a wider audience through targeted marketing efforts and partnerships with local businesses
Received positive feedback from both long-time attendees and first-time visitors about the updated branding and guest list

"This was an incredible success that exceeded our expectations. We're thrilled with the impact it had on both attendance levels and community engagement."

Team

John Smith - Marketing Manager
- Oversaw the creation and implementation of the marketing plan
- Led outreach efforts to local businesses and organizations
Jane Doe - Event Coordinator
- Worked on updating the event's branding and website
- Led efforts to expand the guest list to include a wider range of celebrities

Revamped Comicon Marketing Boosts Attendance