Problem

Our team was tasked with managing a unified brand identity for 10 events under one brand umbrella across multiple social media platforms. The challenge was to ensure that each event had its unique identity while still being recognizable as part of the larger brand.

We faced several issues, including inconsistent branding across different platforms, low engagement rates, and difficulty in tracking data effectively. Our team needed to find a solution that would address these challenges and create a cohesive brand identity for all 10 events.

Solution

To solve these issues, we developed a comprehensive social media strategy that included ad buying, graphic design and videography, and brand engagement and data analysis. We began by creating a style guide that outlined the visual elements of the brand, including color schemes, typography, and imagery.

We then created custom graphics and videos for each event that adhered to the style guide while still maintaining their unique identities. We also implemented targeted ad campaigns on various social media platforms to increase engagement rates. Finally, we used data analysis tools to track our progress and make adjustments as needed.

Impact

Increased engagement rates by X%
Improved consistency in branding across all platforms
Generated X% more leads through targeted ad campaigns

"This project had an incredible impact on our overall brand recognition and engagement rates. Our team's efforts led to significant improvements in consistency across multiple platforms while still maintaining unique identities for each event."

Team

Team Member #1 - Graphic Designer
- Created custom graphics for each event that adhered to the style guide while still maintaining their unique identities
- Collaborated with videographers and social media managers to ensure consistent branding across all platforms
Team Member #2 - Social Media Manager
- Implemented targeted ad campaigns on various social media platforms to increase engagement rates and generate leads
- Analyzed data using tools such as Google Analytics and Hootsuite to track progress and make adjustments as needed

Unified Brand Identity Boosts Engagement Rates