Problem

YRF Yash Raj Films wanted to promote a new song but was struggling to identify the right target audience and channels to reach them. They needed a solution that would help them effectively promote the song and increase its visibility.

We conducted market research and found that the target audience for the song was primarily young adults aged 18-30 who were active on social media platforms like Instagram, Facebook, and Twitter.

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Solution

We created a comprehensive digital marketing strategy that included targeted social media ads, influencer partnerships, and email marketing campaigns. We identified popular influencers in the music industry with large followings on social media platforms and partnered with them to promote the song.

In addition, we created visually appealing graphics and videos to be used in social media ads and email campaigns. We also optimized the website for search engines so that it would appear at the top of search results when users searched for related keywords.

Impact

Increased visibility of the song by X%
Generated X number of clicks on social media ads

Quote of how incredible of an impact this had.

Team

Team Member #1 - Digital Marketing Specialist
- Developed comprehensive digital marketing strategy
- Oversaw execution of social media ads and email campaigns
Team Member #2 - Graphic Designer
- Created visually appealing graphics and videos for social media ads and email campaigns
- Optimized website for search engines

YRF Song Promotion Success with Targeted Digital Strategy