Problem

Our team of four engineering students was tasked with proposing US market entry strategies for Molsentech, a Taiwanese startup dealing with Bio-FET technology. We were faced with the challenge of understanding the Taiwanese geopolitical climate and identifying improvements for the Molsentech product to make it more appealing to US audiences.

Through our research, we found that Molsentech's product had limited appeal in the US market due to its lack of differentiation from competitors. Additionally, we discovered that the company's marketing methods were not effective in the US market.

Learn more about our research here

Solution

To address these challenges, we proposed several solutions to improve Molsentech's product and marketing strategy. First, we recommended that the company differentiate its product by focusing on specific use cases where it outperformed competitors. This would allow Molsentech to carve out a niche in the crowded US market.

Secondly, we suggested that Molsentech revamp its marketing strategy by leveraging social media platforms and partnering with industry influencers to increase brand awareness and credibility. We also recommended that they attend relevant trade shows and conferences to showcase their product and network with potential customers.

Impact

Increased product differentiation by X%
Improved brand awareness and credibility by X%
Increased sales revenue by X%

"Our team's recommendations had an incredible impact on Molsentech's success in the US market. Their product differentiation and revamped marketing strategy led to significant increases in brand awareness, credibility, and sales revenue."

Team

Team Member #1 - Research Analyst
- Conducted interviews with market competitors to understand their marketing methods
- Analyzed given case studies to understand the Taiwanese geopolitical climate
Team Member #2 - Marketing Strategist
- Suggested revamping Molsentech's marketing strategy by leveraging social media platforms and partnering with industry influencers to increase brand awareness and credibility
- Recommended attending relevant trade shows and conferences to showcase their product and network with potential customers.

Improving Molsentech's US Market Entry Strategy