Problem

YRF Yash Raj Films, a leading Indian film production company, wanted to promote their latest movie release through an influencer campaign. However, they were struggling to identify the right influencers who could reach their target audience and generate buzz about the movie.

After conducting initial research, we found that YRF had previously worked with influencers who didn't have a significant impact on their campaign. This made it clear that identifying the right influencers was crucial for the success of this campaign.

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Solution

We decided to use a data-driven approach to identify the most suitable influencers for YRF's campaign. We used social listening tools to analyze conversations around similar movies and identified potential influencers based on their engagement rates, follower demographics, and content quality.

After shortlisting the top performers, we reached out to them with personalized proposals that highlighted how their content aligned with YRF's brand values and movie theme. We also provided them with creative freedom while ensuring that they adhered to YRF's guidelines.

Impact

Influencer engagement rate increased by X%
Social media impressions increased by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Social Media Strategist
- Conducted research and identified potential influencers
- Created personalized proposals for each influencer
Team Member #2 - Account Manager
- Liaised with YRF and ensured that the campaign aligned with their brand values
- Managed communication with influencers and monitored campaign performance

Data-Driven Influencer Campaign Boosts Movie Buzz