Problem

A company involved in consultancy, career and finance, motivational workshops and speaking, and business advisory needed branding and strategy to create alignment in vision and mission. The challenge was to understand all the work being done and bring structure to the work while standing apart from the competition and establishing market presence.

The way forward included research, defining the problem, market research, company data research, iterations, and final design. The brand had to be made from the ground up with a personality that spoke of the nature of the work yet stood apart from the competition.

Click here for more information on our process.

Solution

We started by bringing structure to the information and extensive work experience and genres of work. This was followed by understanding the ideals, future goals; clarity in mission and vision; understanding competitors' selling points; and outlook to stand apart. We designed the brand based on this information collected along with our brand strategy.

The outcome was a brand with many verticals representing different facets/business verticals under Shravan Shetty's name. This created clarity in their work and genres of work. Our client is first, leading with knowledge about industry structure and its influences before jumping into solutions. Their guiding words include infinity, potential within self, knowledge/wisdom, care/personalizing solutions, positivity, integrated approach.

Impact

X% increase in market presence
X% increase in customer engagement

Quote of how incredible of an impact this had.

Team

Team Member #1 - Brand Strategist
- Brought structure to the information and extensive work experience and genres of work
- Designed the brand based on collected information and brand strategy
Team Member #2 - Graphic Designer
- Created branding and design collaterals for the company
- Developed a brand with many verticals representing different facets/business verticals under Shravan Shetty's name

Branding Strategy Boosts Market Presence