Problem

Our client, the founder of an IT service company, was struggling to build his personal brand on LinkedIn due to a lack of a proper profile that showcased his work and company culture. This made it difficult for him to reach his target audience and establish himself as a thought leader in his industry.

To address this issue, we developed a strategy to revamp his LinkedIn profile and create content that would resonate with his target audience.

Solution

We began by conducting a thorough analysis of our client's existing LinkedIn profile and identifying areas for improvement. We then worked closely with him to develop a new profile that highlighted his experience, skills, and achievements in the IT service industry.

In addition to revamping his profile, we also developed a content strategy that focused on creating valuable content for our client's target audience. This included sharing industry insights, best practices, and tips related to IT services on a regular basis. To ensure maximum reach and engagement, we also leveraged LinkedIn's advertising platform to promote our client's content to relevant audiences.

Impact

Increased engagement on our client's LinkedIn profile by X%
Grew our client's network by X% within the first three months of implementing the new strategy

"This project had an incredible impact on our client's personal brand and helped establish him as a thought leader in the IT service industry."

Team

Team Member #1 - Social Media Manager
- Developed the content strategy and managed the day-to-day execution of the project
- Monitored engagement metrics and made adjustments to the strategy as needed
Team Member #2 - Graphic Designer
- Created visually appealing graphics to accompany our client's content on LinkedIn
- Ensured that all graphics were on-brand and aligned with our client's personal brand image

Linkedln profile management 1