Problem

Our client, a leading e-commerce company, was struggling with low click-through rates (CTR) on their Listing. Despite investing in various marketing campaigns and strategies, they were unable to achieve the desired results. We had to rectify the issue in order to improve the sales.

After analyzing the client's Listing and conducting a thorough audit of their existing marketing campaigns, we identified that the lack of A/B testing was one of the primary reasons for their low CTR. Without testing different variations of their listing, they were unable to determine what worked best for their audience.

Learn more about our approach here.

Solution

We proposed an A/B testing strategy that involved creating multiple versions of the client's website pages and content. We then tested each version with a small sample size of users to determine which variation performed better in terms of CTR. Based on these results, we made data-driven decisions to optimize the website pages and content for maximum engagement.

To conduct A/B tests on different elements such as Title, images, Bullets, etc.

Impact

Increased CTR by 68%
Improved Units Sessions
Boosted overall sales and revenue

"Our A/B testing strategy helped us achieve incredible results for our client, improving their CTR and boosting their sales. We are proud of the impact we were able to make."

E-commerce CTR Boosted with A/B Testing Strategy