Problem:

The client's website lacked structured data markup, which limited its appearance in rich snippets. This was a significant issue as rich snippets are an essential part of SEO and help improve click-through rates.

We identified that the lack of structured data markup was causing the client's website to perform poorly in search engine results pages (SERPs). The website was not appearing for relevant queries, which was negatively impacting organic traffic and lead generation.

Solution:

To solve this problem, we conducted in-depth research on appropriate schema types and implemented structured data markup across key pages. We used Schema.org to identify the most relevant schema types for each page and ensured that they were correctly implemented.

We also made sure that the schema markup was optimized for Google's rich snippet guidelines. This included ensuring that all required properties were included, such as name, description, image, and URL. Additionally, we made sure that the schema markup was properly nested and formatted according to best practices.

Results:

Organic traffic from rich snippets increased by 80%
A 55% boost in lead generation

"This project had an incredible impact on our client's website. The implementation of structured data markup resulted in a significant increase in organic traffic from rich snippets and a substantial boost in lead generation."

Structured Data Markup Boosts Organic Traffic 80%