Problem:

Our client approached us with a problem - their website lacked comprehensive content coverage for key industry topics. This was leading to a lack of engagement from potential customers and a decrease in leads. They needed a solution that would help them fill the gaps in their content and attract more leads.

To address this issue, we conducted a thorough analysis of their existing content and identified the missing topics. We realized that creating in-depth, authoritative content on these topics would be the best way to improve engagement and increase leads.

Solution:

We began by conducting a content gap analysis to identify the missing topics on our client's website. We then created an editorial calendar that included in-depth articles on each topic. Our team of experienced writers worked closely with subject matter experts to ensure that the content was accurate, informative, and engaging.

Once the articles were written, we optimized them for search engines to ensure that they would be easily discoverable by potential customers. We also promoted them through social media channels and email marketing campaigns to increase visibility.

Results:

Leads from newly created content increased by 65% within 6 months
Traffic to our client's website increased by 71%
The average time spent on our client's website increased by 56%

"This project had an incredible impact on our client's business. By filling the gaps in their content and creating in-depth, authoritative articles, we were able to increase leads and engagement significantly."

Filling Content Gaps Boosts Leads by 65%