Problem:

The client's social media channels were not effectively integrated with their website. This led to a lack of engagement and limited reach for their content, resulting in fewer leads and conversions.

We conducted an audit of their website and social media channels and found that there was no clear strategy for sharing content between the two platforms. Additionally, the social meta tags were not optimized, making it difficult for search engines to understand the relationship between the website and social media profiles.

Solution:

To address these issues, we implemented several solutions. First, we added social sharing buttons to every page of the website, making it easy for visitors to share content on their own social media profiles. We also optimized the social meta tags on each page, ensuring that they accurately reflected the content and included relevant keywords.

In addition to these technical changes, we developed a content sharing strategy that focused on creating high-quality, shareable content that would resonate with the client's target audience. This included blog posts, infographics, and videos that were designed to be easily shared on social media platforms.

Results:

Leads from social media channels increased by 75% within 6 months
Website traffic from social media increased by 50%

"Our team was thrilled with the results of this project. The increase in leads from social media channels was exactly what we were hoping for."

Social Media Integration Boosts Leads 75%