Problem:

A client's blog had high-quality content, but low engagement and social shares. Despite producing informative and well-researched articles, the blog was not reaching its target audience. The lack of engagement was leading to a decrease in leads and conversions.

We identified that the main issue was with the content strategy and user interface. The blog lacked visual appeal, making it difficult for readers to engage with the content. Additionally, there were no social sharing buttons, which made it challenging for readers to share articles on their social media platforms.

Solution:

To address these issues, we revamped the content strategy by incorporating more visual elements such as images and videos. We also optimized the user interface by improving readability and navigation. This made it easier for readers to engage with the content and spend more time on the blog.

In addition, we added social sharing buttons to every article, making it easy for readers to share articles on their preferred social media platforms. We also engaged with influencers in the industry to promote our client's content further.

Results:

Blog engagement increased by 75% within 8 months
The client experienced a 60% growth in leads within 8 months

"Our revamped content strategy and improved user interface helped us achieve incredible results for our client."

Revamped Content Strategy Boosts Blog Engagement