Problem

The fitness industry is constantly evolving and people are always looking for new and innovative ways to stay fit. However, there is a lack of variety in the equipment available for strength training. Most gyms have the same old dumbbells, barbells, and weight machines. This lack of variety can lead to boredom and plateauing in workouts.

Our team recognized this problem and set out to create a product that would provide a new challenge for fitness enthusiasts while also being accessible to gym-goers of all levels.

Solution

We developed a saws-based product that could be used for strength training exercises. The saws were modified with handles and grips to make them easier to hold onto during exercises such as squats, lunges, and overhead presses.

To ensure safety during workouts, we provided detailed instructions on proper form and technique when using the saws. We also created instructional videos that could be accessed through our website or YouTube channel.

Impact

Increased variety in strength training equipment available to gym-goers
X% increase in sales within the first year of launching the product
Positive feedback from customers who reported feeling challenged by the new workout routine

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Product Designer
- Oversaw the design process from concept to production
- Collaborated with the engineering team to ensure product safety and functionality
Team Member #2 - Marketing Specialist
- Developed marketing strategy for product launch
- Managed social media accounts and created content for website and YouTube channel

Check out our instructional video!

Innovative Saws Boost Gym Variety and Sales