Problem

Our client, a large retail chain, was experiencing a significant drop in sales due to the COVID-19 pandemic. With stores closed and customers staying home, they needed a way to reach their audience online and increase their e-commerce sales.

After analyzing their current website, we discovered that it was outdated and difficult to navigate. The checkout process was also clunky and resulted in many abandoned carts. Our challenge was to create a new website that would be user-friendly, visually appealing, and optimized for conversions.

Learn more about our approach here.

Solution

We worked closely with the client to understand their brand identity and target audience. Using this information, we designed a new website that featured high-quality product images, clear calls-to-action, and simplified navigation. We also streamlined the checkout process by reducing the number of steps required to complete a purchase.

To drive traffic to the new site, we implemented an SEO strategy that included keyword research and on-page optimization. We also created targeted social media campaigns that highlighted popular products and promotions.

Impact

Increased e-commerce sales by X%
Reduced cart abandonment rate by X%

"This project exceeded our expectations in terms of both design quality and business impact. Our online sales have never been better!"

Team

Team Member #1 - UX Designer
- Designed the new website layout and user experience
- Conducted user research and testing to inform design decisions
Team Member #2 - Digital Marketer
- Developed and executed the SEO and social media strategies
- Analyzed campaign data to optimize performance

Boosting E-commerce Sales Amid Pandemic