Problem

Urban young people often struggle to build a consistent workout routine due to busy schedules and lack of motivation. They also have unique fitness needs that are not always addressed by generic workout plans.

Our team recognized this problem and saw an opportunity to create a solution that would help urban young people build personalized workout routines and stay motivated to reach their fitness goals.

Solution

We developed a fitness app that allows users to create personalized workout routines based on their specific needs and goals. The app includes a variety of exercises and workouts, as well as the ability to track progress and receive motivational messages.

The app also includes social features, allowing users to connect with friends for accountability and support. Additionally, we partnered with local gyms and trainers to offer exclusive discounts and promotions for app users.

Link to my app prototype

Impact

Increased engagement with fitness activities among urban young people
X% increase in user retention rate after implementing social features
Improved overall health outcomes for app users

"This app has truly transformed my fitness journey. I feel more motivated than ever before, and I've seen significant improvements in my strength and endurance." - App User

Team

Team Member #1 - Software Engineer
- Developed the app's user interface and functionality
- Collaborated with team members to ensure seamless integration of all features
Team Member #2 - Marketing Specialist
- Created and executed marketing campaigns to promote the app's launch
- Established partnerships with local gyms and trainers for exclusive promotions

Fitness App Boosts Urban Youth Engagement