Problem
Our client, a non-profit environmental education center, was struggling to increase engagement and revenue for their organic gardening and self-sufficiency program. Despite offering a variety of classes and workshops, they were not seeing the desired attendance or income. They came to us seeking a solution that would help them reach a wider audience and increase participation in their programs.
After conducting research and analyzing their current marketing strategy, we identified several key issues. First, their website was outdated and difficult to navigate. Second, they were not effectively utilizing social media to promote their programs. Finally, they lacked a cohesive brand identity that would make them stand out from other similar organizations.
Learn more about our process here.
Solution
We developed a comprehensive marketing plan that addressed each of the issues we identified. First, we redesigned their website to be more user-friendly and visually appealing. We also optimized it for search engines so that potential customers could easily find them online.
Next, we created social media accounts for the organization on all major platforms and began posting regular updates about upcoming classes and events. We also implemented targeted advertising campaigns on Facebook and Instagram to reach new audiences.
To establish a strong brand identity, we worked with the organization to create a new logo and branding guidelines that could be used across all marketing materials. This helped them stand out from other similar organizations and establish themselves as an authority in the field of organic gardening and self-sufficiency.
Impact
Increased website traffic by X%
Increased program attendance by X%
Generated X% more revenue for the organization
"Our partnership with this team has been transformative for our organization. We are now reaching more people than ever before and have seen a significant increase in revenue. Their expertise and guidance have been invaluable."
Team
Team Member #1 - Marketing Strategist
Developed comprehensive marketing plan
Oversaw website redesign and optimization
Managed social media accounts and advertising campaigns
Team Member #2 - Graphic Designer
Created new logo and branding guidelines
Designed marketing materials including flyers, brochures, and social media graphics