Problem

Our team was tasked with leading a rebranding project for Barclays Bank in France, following its sale to ANACAP. The goal was to remove all external branding associated with Barclays and replace it with the new name, "MILLEIS Banque," along with a new logo and visual identity created in collaboration with Publicis agency. The timeline for this project was just nine months.

The challenge we faced was not only creating a new brand identity from scratch but also ensuring that all external materials were updated within the tight deadline. This included everything from client-facing documents and website content to physical signage at bank branches.

Learn more about our process here.

Solution

To tackle this project, we first established a clear plan of action that involved working closely with Publicis to develop the new brand identity. We then prioritized updating all external materials based on their level of visibility and importance to clients.

We also conducted extensive testing and quality assurance checks throughout the process to ensure that all updates were accurate and consistent across all channels. Finally, we worked closely with bank employees to ensure they were trained on the new brand identity and equipped to communicate these changes effectively to clients.

Impact

Successfully completed rebranding project within nine-month timeline
Received positive feedback from clients on the new brand identity
Increase in customer satisfaction by X%

Quote of how incredible of an impact this had.

Team

Team Member #1 - Project Manager
- Oversaw the entire rebranding project and ensured all deadlines were met
- Liaised with Publicis agency to develop new brand identity
Team Member #2 - Marketing Specialist
- Developed and executed marketing plan for new brand identity launch
- Collaborated with bank employees to ensure effective communication of changes to clients

Rebranding Barclays France to MILLEIS in 9 Months