Problem
The client asked me to take over the 8.8 Sale (August 8) with a limited budget for the campaign. They were really skeptical about this because they hadn't done this before.
Solution
We knew that we had to create an effective advertising campaign that would resonate with our client's target audience on TikTok. To do this, we implemented Depesh Mandalia's BPM Method which focuses on four key areas: Audience, Offer, Creative, and Optimization.
We started by identifying our client's existing target audience on TikTok and making custom audience from it. Next, we crafted an irresistible offer that would entice users to make a purchase during the 8.8 Sale event. We then created eye-catching videos that would capture the attention of users as they scrolled through their FYPs. Finally, we optimized our campaign by constantly monitoring its performance and making adjustments as needed.
Impact
Generated ₱86K in revenue in just one day
Achieved a return on ad spend (ROAS) of 55.52%
Industry
Retail Apparel and Fashion