Problem

Our client, a popular astrology website, was looking to expand their offerings beyond basic horoscopes. They wanted to create a personalized birth chart feature that would allow users to input their birth information and receive detailed insights into their rising sign, work life and career, relationships with family and friends, and self-improvement topics. However, they lacked the technical expertise to build this feature in-house.

After researching potential solutions, our team was brought on board to develop the birth chart feature from scratch.

Solution

We began by conducting extensive research into the various aspects of astrology that our client wanted to include in the birth chart feature. This involved consulting with professional astrologers and studying existing resources on the subject.

From there, we designed and developed a web-based application that allowed users to input their birth information and receive a comprehensive report on their astrological profile. The application included custom algorithms for calculating rising signs and other key data points, as well as an intuitive user interface for displaying results.

Impact

X% increase in user engagement with the astrology website
X% increase in user satisfaction with personalized birth chart feature

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Full Stack Developer
- Built out the backend architecture for the web application using Node.js and MongoDB
- Implemented custom algorithms for calculating astrological data points
Team Member #2 - UX Designer
- Designed and developed the user interface for the birth chart feature using React.js and CSS
- Conducted user testing to optimize the user experience

Learn more about our process in this video.

Astrology Website Adds Personalized Birth Chart Feature