Google: Google Digital Marketing & E-commerce Specialization

Skills:

Those who earn the Google Digital Marketing & E-commerce Professional Certificate have completed seven courses developed by Google, which include hands-on, practice-based assessment roles in the field. They are competent in digital marketing and e-commerce skills.

Google: Attract and Engage Customers with Digital Marketing

Skills:

Recognize strategies to build brand awareness among potential customers.
Explain the purpose of SEO (search engine optimization) and essential SEO terms.
Optimize website content for SEO.
Understand search engine marketing (SEM) and how it benefits businesses.

Google: From Likes to Leads: Interact with Customers Online

Credential Verification

Skills:

Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising.
Define the goals of a social media campaign.
Write, design, and repurpose engaging content for social media.

Google: Satisfaction Guaranteed: Develop Customer Loyalty Online

Skills:

Google: Make the Sale: Build, Launch, and Manage E-commerce Stores

Skills:

Google: Foundations of Digital Marketing and E-commerce

Skills:

Define the fields of digital marketing and e-commerce.
Describe the job responsibilities of a digital marketer and e-commerce specialist.
Explain the concept of a marketing funnel.
Understand the elements and goals of a digital marketing and e-commerce strategy.

Google: Think Outside the Inbox: Email Marketing

Skills:

Salesforce: Salesforce Certified Administrator (SCA)

Credential ID: 3629743

Skills:

Current and Ongoing Certifications