Problem

As COO at Kleem Organics, our company revenue was not meeting its potential. Our product portfolio needed improvement to establish better market positioning and customer retention. Additionally, we needed to expand into new markets and launch new products.

We faced challenges with sourcing components at a lower price while maintaining quality standards. Our customer service team required training to improve customer retention rates. We also lacked an effective marketing campaign for our current products.

Click here to learn more about our journey.

Solution

To address these challenges, we started by assessing our current product portfolio and setting a plan to improve the quality of the products. We made changes to the design, packing, and components while finding better suppliers that offered the same quality but at a lower price.

We invested in training our customer service team which led to better customer retention rates. Once our current products started performing better, we launched a successful marketing campaign using Facebook and Instagram ads.

We then expanded into new markets such as Canada and Australia while wholesaling in the Middle East. We also launched a D2C business model and introduced new products into the market.

Impact

In two years, we scaled the business from $10 million in sales per year to $35 million.
Increased customer retention rates by X% due to improved customer service training.
New markets and product launches contributed significantly to revenue growth.

Team

John Smith - CEO
- Oversaw the overall strategy and direction of the company
- Collaborated with COO to execute plans for revenue growth
Jane Doe - COO
- Assessed current product portfolio and set plan for improvement
- Found better suppliers to source components at a lower price while maintaining quality standards
- Launched successful marketing campaign using Facebook and Instagram ads
- Expanded into new markets such as Canada and Australia while wholesaling in the Middle East
- Introduced new products into the market

"This was an incredible achievement that transformed our business. We are proud of what we accomplished together."

Kleem Organics Grows Revenue to $35M with New Strategies