Problem

Our company's social media presence was lacking engagement and traffic. We were not reaching our target audience, and our content was not resonating with them. Our team needed to find a way to create engaging content that would attract more followers and increase our social media presence.

We also had a challenge in managing a large group of people above 50 years old for our travel business. It was difficult to plan and execute trips that catered to their needs while keeping them engaged throughout the journey.

Solution

To address the social media problem, we conducted extensive research on our target audience's interests and preferences. We then created a content strategy that focused on creating reels, posts, and engaging content that resonated with them. We also collaborated with influencers in our industry to expand our reach and gain credibility among our target audience.

For the travel business, we assigned dedicated managers who specialized in planning trips for seniors. They conducted surveys to understand their preferences and needs, which helped us design customized itineraries that catered to their requirements while keeping them engaged throughout the journey.

Learn more about how we solved these problems here.

Impact

Increase in social media engagement by 10% in a month.
Gained 25 number of new followers on Instagram in a month.

"This project had an incredible impact on our company's social media presence and travel business."

Team

Team Member #1 - Social Media Manager
- Conducted research on target audience and created content strategy
- Collaborated with influencers to expand reach and gain credibility
Team Member #2 - Travel Manager
- Conducted surveys to understand seniors' preferences and needs for travel
- Designed customized itineraries that catered to their requirements while keeping them engaged throughout the journey

Boosting Social Media Engagement and Senior Travel