Problem

As an Amazon seller, we faced the problem of hijackers stealing our brand identity and selling counterfeit products under our name. This not only affected our sales but also damaged our reputation in the market. We needed a solution to protect our brand and prevent these hijackers from taking advantage of us.

We tried various methods like cease-and-desist letters and reporting them to Amazon, but it was a time-consuming process with no guarantee of success. We needed a more efficient way to protect our brand.

Learn more about how we solved this problem!

Solution

We decided to register our brand with Amazon's Brand Registry program. This gave us exclusive control over our product listings, including the ability to create unique product descriptions and images that only we could modify. It also allowed us to use Amazon's search tools to find and report any unauthorized sellers using our brand name.

To register, we had to provide Amazon with proof of ownership of our trademarked brand name. Once approved, we were able to take advantage of all the benefits that come with being part of the Brand Registry program.

Impact

Increased sales by 70%
Reduced number of hijackers by 100%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Marketing Manager
- Researched and recommended the Brand Registry program
- Managed the trademark registration process
Team Member #2 - E-commerce Specialist
- Implemented Brand Registry program on Amazon account
- Monitored and reported unauthorized sellers using our brand name

Amazon Brand Registry Defeats Hijackers