Problem

As an art enthusiast, I noticed that there was a lack of resources available for children and adolescents who were interested in learning more about their favorite artists and fandoms. Many young people turn to social media platforms like Instagram for inspiration, but there wasn't a dedicated space for them to learn and engage with others who shared their interests.

To address this problem, my team and I decided to create an Instagram-based learning initiative that would provide educational resources and foster a community of young art enthusiasts.

Solution

We created an Instagram account called "ArtEd" that provided daily posts featuring artwork from various artists and fandoms. Each post included educational information about the artist or fandom, as well as discussion prompts to encourage engagement among followers.

In addition to our daily posts, we also hosted weekly live sessions where followers could ask questions and engage in discussions with other members of the community. We also created a website where followers could access additional resources such as lesson plans and activity ideas related to the featured artists and fandoms.

Impact

Increased engagement on Instagram by X%
Website received X number of unique visitors per month

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Social Media Manager
- Oversaw daily posting schedule on Instagram account
- Moderated live sessions and engaged with followers
Team Member #2 - Content Creator
- Researched and wrote educational content for Instagram posts and website
- Developed lesson plans and activity ideas for website resources

ArtEd: Instagram Initiative for Young Art Fans