Problem

A US-based coach approached us to help them generate leads for their coaching services. They had previously attempted lead generation campaigns but had not seen the desired results. The client's primary goal was to generate a significant number of leads that could be nurtured and converted into paying customers in the future.

After analyzing their previous campaigns, we identified several issues that were hindering their success. Their targeting was too broad, and they were not using the right targeting options to reach their target audience. Additionally, they lacked a clear call-to-action (CTA) in their ads and landing pages, which resulted in low conversion rates.

Solution

We developed an evergreen lead generation campaign that focused on targeted ads and optimized landing pages with clear CTAs. We used Facebook Ads to target users who fit our client's ideal customer profile based on demographics, interests, and behaviors.

The landing pages we created were designed to capture user information through a lead magnet offer in exchange for contact details. Once users submitted their information, they were redirected to a thank-you page with additional CTA which is joining her Facebook group.

In addition, we implemented Ezra Firestone's proprietary lead gen funnel strategy to not only grow her leads but also her visibility and authority.

We launched ad campaigns to increase both our email and SMS list using:

Short-form educational/value-giving video ads
gated content such as video training, articles, free resources
quizzes

Impact

2978 leads generated
$30,018.09 total purchase conversion value

We were shocked at first but this is kinda expected given the strategy we implemented and how amazing and valuable our client’s products are.

And ohh…

None of this takes in the inevitable revenue our client can create from her growing organic FB group audience and email list. The sky truly is the limit.

US COACH GENERATED 2978 LEADS + BACK END PURCHASES WITH TARGETED ADS