Overview

As a digital marketer, we were tasked with creating a media planning strategy to drive sales for Hershey's exotic dark chocolate from Amazon landing page. The challenge was that the product was new in the market and had no prior brand recognition.

We needed to create a campaign that would not only increase brand awareness but also drive sales on Amazon.

Task to perform: https://drive.google.com/file/d/1oi7snBMgA7-tIXIPVO6eBmsdIyCt6_AL/view?usp=sharing

Solution

To address this problem, we created a comprehensive media planning strategy that included specifically Facebook Ad Platforms. We started by conducting extensive research on our target audience and their online behaviour.

Based on our findings, we created a mock Facebook Ad campaign to understand the media planning process.

Click Below to watch Media Planning:

https://drive.google.com/file/d/1PG-gebFZOR1TN_63ZZyQ-YM_h82xQwC6/view?usp=sharing

Team Member #1 - Digital Marketer

Conducted research on target audience and online behaviour

Team Member #2 - Creative Designer

Created visually appealing ad creatives with strong messaging

Team Member #3 - Budgeting

Distributed and Managed budget spend across different platform and different ad formats

Team Member #4 - Presentation

Created visually appealing presentation to define overall Media Planning.

Boosting Hershey's Dark Chocolate Sales on Amazon