Problem

As a fast-food chain, we wanted to create an engaging video for National French Fry Day that would showcase our brand and attract more customers. However, we were struggling to come up with an idea that would be both entertaining and relevant to the holiday.

After brainstorming several concepts, we decided to focus on a cute squirrel eating our french fries. We believed this would be a fun way to promote our product while also tapping into the trend of viral animal videos.

Watch the video here!

Solution

To bring our idea to life, we assembled a team of creatives who specialize in video production and animal training. We scouted locations until we found the perfect spot - a park known for its friendly squirrels.

The day of filming, we set up our cameras and lured one of the squirrels over with some french fries. With the help of our animal trainer, we were able to capture footage of the squirrel eating from our branded container. We then edited the footage into a short video that showcased our product in a fun and memorable way.

Impact

Increase in social media engagement by X%
Increase in foot traffic by X%

"Quote of how incredible of an impact this had."

Squirrel Eats Fries, Boosts Fast-Food Chain Engagement