Problem

The Lagos Food Bank Initiative was facing a challenge in raising funds to meet its donation target of 10 million naira. The organization needed to find a way to engage the community and raise awareness about the initiative to secure the necessary funds for providing essential food and shelter to the less privileged in the community.

I and my team identified that traditional methods of fundraising were not sufficient, and we needed to leverage digital marketing strategies to achieve our goal.

Solution

We developed a comprehensive digital marketing campaign that leveraged strategic social media management, impactful content creation, and targeted online campaigns. We created engaging content that highlighted the impact of the initiative on the lives of those in need and shared it across various social media platforms.

We also collaborated with influencers and bloggers who had a significant following on social media platforms to reach a wider audience. We used targeted online campaigns that focused on specific demographics based on their interests, location, and behavior patterns. We also contacted the governor of Lagos state who was generous enough to donate funds and also food stuff to the organization.

Impact

Raised 10 million naira for the Lagos Food Bank Initiative
Engaged over 100k people through social media channels
Influenced positive change in the community by providing essential food and shelter to those in need

"The success of this campaign is a testament to how digital marketing can drive positive social change."

Team

Team Member #1 - Digital Marketing Manager
- Developed the comprehensive digital marketing campaign strategy
- Leveraged social media management and online campaigns to engage the community
Team Member #2 - Content Creator
- Created impactful content that highlighted the impact of the initiative on the lives of those in need
- Collaborated with influencers and bloggers to reach a wider audience

We deliver hope project