Problem

Our client, a small business owner, was struggling to gain traction on Twitter. Despite having a strong presence on other social media platforms, they were not seeing the same level of engagement on Twitter. They had tried various tactics such as posting more frequently and using hashtags, but nothing seemed to be working.

After conducting an audit of their Twitter account, we discovered that their content was not resonating with their target audience. Their tweets were too promotional and lacked personality. Additionally, they were not engaging with their followers or participating in relevant conversations.

Learn more about our approach to social media marketing here.

Solution

We developed a new Twitter strategy for our client that focused on creating engaging content and building relationships with their followers. We started by identifying the topics that were most important to their target audience and created a content calendar around those themes.

We also encouraged our client to engage with their followers by responding to comments and participating in relevant conversations. This helped them build relationships with their audience and establish themselves as thought leaders in their industry.

Impact

Increase in engagement rate by X%
Gained X number of new followers per week

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Social Media Manager
- Developed the new Twitter strategy
- Created the content calendar
Team Member #2 - Content Creator
- Produced engaging content for Twitter
- Crafted responses to engage with followers

Small Business Boosts Twitter Engagement